An exclusive 1-day workshop.

● Learn how to:
- Raise capital
- Build scalable GTM strategies
- Use content to create a powerful personal brand

● Who should attend:
- Founders at Seed to Series A stage
- Startup teams preparing for upcoming fundraising rounds
- Founders who want to use LinkedIn and content to hire, fundraise, and sell more

● Workshop Schedule:

09:30 – 11:30: Fundraising demystified
● Understanding VC mindset
● How VCs evaluate startups
● How to become funding-ready
● Valuation and dilution
● How to approach investors
● Different funding instruments (CCPS, CCD, SAFE, etc.)

11:30 – 13:30: How to scale your startup?
● Understanding GTM and its components
● How do you make your GTM strategy?
● Target Customer & Market Segmentation
● Positioning & Messaging
● Pricing & Monetization
● Customer Acquisition Channels
● Sales & Distribution Model
● Acquisition, Retention, Growth Loops, & KPIs

13:30 - 14:30: Lunch

15:00 – 17:00: The power of content
● Why is content important?
● Develop content that builds trust and drives engagement
● Establish a strong personal brand as a founder
● Leverage LinkedIn for growth, visibility, and credibility
● Use storytelling to differentiate your startup in competitive markets
● Create a content system that scales with your company

17:00 – 18:00: Q&A over coffee